What is People Counting ?

A people counter is an electronic device that is used to measure the number of people traversing a certain passage or entrance. Examples include simple manual clickers, infrared beams, thermal imaging systems, WiFi trackers and video counters using advanced machine learning algorithms. They are commonly used by retail establishments to judge the effectiveness of marketing campaigns, building design and layout, and the popularity of particular brands.

NextGen Technologies' People Counting & Footfall Intelligence is hardware based people counter mounts on the ceiling to provide holistic traffic view with enhanced activity analysis and video validation abilities. It provides some key benefits and business value to the retailers such as Supermarket, Retail Chain, Museum, Libraries, Shopping Malls, Restaurants, Garment Stores, Shoe Stores & Others. Advanced capabilities allow the sensor to count side-by-side traffic, track multiple people simultaneously, differentiate between adults and children, and avoid counting carts and strollers. As shoppers pass through the sensor’s field of view, they leave a unique trail or path. Each path is tagged with a unique ID that can then be converted into numerous metric opportunities within the sensor. The built in Wi-Fi sensor collects the shoppers’ Wi-Fi beacons and combining with the video counting data, it can track each person’s movement using unique identifier of Wi-Fi signal. For more information & sample reports / KPIs

please call 0320-6.3.9.8.4.3.6 or email us Sales at TheNextGenTechnologies.com